FTC Proposes New Limits in Children's Online Protection Privacy Act to Restrict Tracking, Push Notifications

(Photo : Pexels/Julia M Cameron)

The Federal Trade Commission (FTC) proposes significant changes to the Children's Online Privacy Protection Act (COPPA) to adapt to the ever-evolving online landscape. The focus is on reining online companies' ability to track and advertise to children, with the primary aim of enhancing online privacy for young users.

Upholding COPPA, A Necessity in the Digital Age

COPPA, enacted in 1998 and last updated a decade ago, has been a cornerstone in safeguarding children's online privacy. With the proposed changes, the FTC aims to address the challenges posed by online entities' intrusive tracking and targeting methods.

FTC Chair Lina Khan's Stance

FTC Chair Lina Khan underscores the urgency of these changes, emphasizing that children should enjoy the online realm without becoming subjects of incessant tracking and data monetization. In a statement, Khan asserts that the proposed alterations to COPPA are crucial, especially in an era where online tools are indispensable for daily life, and companies deploy increasingly sophisticated digital tools to surveil children.

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Support from Child Safety Advocates

The announcement has garnered support from advocates dedicated to children's online safety. Katharina Kopp, director of policy at the nonprofit Center for Digital Democracy, applauds the FTC's plan. She asserts that these rules will curtail data exploitation and shield young individuals from the escalating use of artificial intelligence in data collection efforts.

Proposed Changes Unveiled

1. Opt-In for Targeted Ads

One of the critical proposals involves a mandatory opt-in system for targeted ads. Apps, games, and websites designed for children must obtain "separate, verifiable parental consent" before disclosing information to third-party advertisers. This move aims to empower parents with more control over their children's online data and prevent denial of access based on consent disagreements.

2. Limits on Nudging Kids To Stay Online

Operators are set to face restrictions on using online contact information and persistent identifiers like cookies for sending push notifications to children. The goal is to curb the nudging tactics that encourage extended online usage. By addressing these subtle yet influential techniques, the FTC intends to create a digital environment that prioritizes the well-being of young users.

3. Ed-Tech Limits

The FTC proposes codifying existing guidance to restrict the commercial use of children's information in the education technology sector. While schools and districts can authorize educational technology providers to collect and use student information, it must strictly align with school-approved educational purposes and exclude commercial exploitation.

4. Data Retention Rules

Stringent rules on data retention form a crucial aspect of the proposed changes. Companies will be permitted to retain personal information only for the specific purpose for which it was collected. Prohibitions on retaining data for secondary purposes and the requirement for a public data retention policy underscore the FTC's commitment to responsible data management.

Ensuring a Safer Digital Space

The FTC's proposals signify a concerted effort to create a safer digital space for children. By redefining rules governing targeted advertising, push notifications, and data retention, the regulatory body aims to find a balance between technological advancement and the protection of young online users.

Legal Guidance for Parents

As these proposed changes unfold, parents navigating the complexities of online privacy are encouraged to seek legal advice. Understanding the implications of these regulations and how to assert their children's rights in the digital sphere is crucial. Consulting with an experienced lawyer can provide valuable insights and ensure informed decision-making.

Stay informed and protect your child's online privacy by consulting a legal professional today.

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FTC, Children's Online Protection Privacy Act, tracking, Push Notifications, Federal Trade Commission

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