Legal & Business Ramifications Surrounding Super Bowl XLVIII

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The Super Bowl is one of the biggest television events of the year, and is known as one of the best  - and most hyped- sports matches of the year. Super Bowl XLVIII pits the the Seattle Seahawks and the Denver Broncos, which will be held at Met Life Stadium in East Rutherford New Jersey on February 2.

One rarely considers the legal ramifications of professional sports, let alone all of the hype leading to the Super Bowl. Some legal issues involve icopyright infringement and betting. 

"The Super Bowl provides for unusual wagers known as proposition, or prop bets. In fact there are hundreds of prop bets available. Bettors say they make the game more fun and make gambling ---appealing to those who don't normally follow football," as reported by a FOX affiliate in Las Vegas

The Broncos are a 3 point favorite, according to CBSSports.com.  

Intellectual property is another aspect related to legal news. This is relevant before promoting a Super Bowl party. The NFL has decided to block mobile video streaming, as reported by Jon Brodkin, of cnn.com.  

"Super Bowl XLVIII... will be streamed by NFL.com and Fox Sports but both of those sources will be blocked on the Wi-Fi and cellular networks at MetLife Stadium in New Jersey.... As usual, the Super Bowl crew will use monitoring tools to identify hacker attacks on the network or technical problems that prevent fans from getting on the Internet. Monitoring user activity helps plan capacity for future events and fix problems as they arise," reported Brodkin.

The transformative nature of technology is also a key component in the changing nature of how one views the game.

"The technology coming along is creating a way to, perhaps, innovate in how the game itself is played. And certainly in player health and safety -- how we can track what is happening and the overall wellness of players is one of our primary focuses," added Michelle McKenna-Doyle in an interview with cio.in.com.

"Marketing has research, but IT holds the keys to all of that data. Not only do you have to train yourself on how to build good databases and how to build a data warehouse but also to understand the data well enough to know which things it makes sense to link together for the insight it gives you -- that is something that an IT person can see and help prioritize. We're looking at player performance."

Clearly, there is more thab meets the eye when considering all of the legal ramifications of the Super Bowl. 

Tags
Super Bowl XLVII, Legal & Business Ramifications, NFL News, Intellectual Property Law
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