Searches For 'Delay Deny Defend' Book Spike After Cryptic Messages Found on Bullets That Killed CEO Brian Thompson

Authorities discovered that the bullets had been engraved with those three words

By @eliizabethurban
Brian Thompson
UnitedHealthcare CEO Brian Thompson was shot to death by a masked gunman Wednesday morning in New York City, said police. IBT

Internet searches for the book "Delay, Deny, Defend" spiked after authorities discovered that bullets that killed UnitedHealthCare CEO Brian Thompson had been engraved with the three words.

Searches for "delay deny defend book" began spiking around 6 a.m. Thursday, and after a brief dip, have continued to rise in the hours since, according to Google Trends. Related searches included "delay deny defend meaning" and "bullet," which saw a smaller but increased search patterns around the same time.

Prior to Thursday, the search only saw a small bump in mid-November according to a query as far back as Nov. 5, but otherwise popped up little to no times.

The searches come after authorities discovered live 9-millimeter rounds and three discharged casings engraved with words "deny," "depose," and "defend," as reported by the New York Post. The words appear to resemble the title of Jay Feinman's book "Delay, Deny, Defend," which criticizes the practices of insurance companies.

Feinman publicly shared that he would be offering "no comment" on the bullets' engravings in a post to X Thursday.

Thompson was shot multiple times and killed in an apparent targeted attack Wednesday morning in New York City. Video footage of the attack shows the gunman shooting the CEO in the back, before Thompson falls to the ground and is shot again by the gunman.

A motive has not yet been identified for the attack, however Thompson's wife said that he had been receiving "threats," as reported by NBC News.

The suspect was described by police as a light-skinned male wearing a light brown or cream colored jacket, a black face mask and black and white sneakers, and carrying a gray backpack. The gunman is believed to have escaped on an e-bike.

Originally published on Latin Times.

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