The Art of Crisis Management: How Prominent Attorney John Leon Helps Companies Resolve Unforeseen Crises

In business, a crisis is never far away. Whether it's a natural disaster, a product recall, or allegations of fraud, companies face all sorts of unforeseen problems that can threaten their bottom line.

When these events occur, which they inevitably will, top companies turn to attorney John Leon and his firm to help them resolve the crisis and limit the damage; Mr. Leon is a nationally recognized crisis management expert who has helped companies and individuals weather all storms, from high-profile investigations to complex litigation and negotiations.

Without quality crisis management services and a team to work on a business' behalf, many companies would crumble under the weight of their problems. The pressure is on, and time is not on their side, in such moments, executives must make difficult decisions that can mean the difference between surviving and thriving. Fortunately, as one of the best lawyers in America, as published in Bloomberg Law, Haute Living and other major publications, Mr. Leon and his firm are uniquely positioned to help their clients with such matters.

The Law Offices of John Leon handle complex crisis management issues such as identifying, assessing, preventing, and responding to potential threats to a company's reputation or bottom line.

Crisis management, a relatively new field and one that is constantly evolving, is best left to the attorneys that seemingly achieve the impossible.

While many attorneys believe they have what it takes to handle complex healthcare litigation issues, corporate acquisitions, or mergers, dealing with a crisis during these events is an entirely different animal; Crisis management attorneys must be able to think on their feet, work well under pressure and have a vast network of experts at their disposal to resolve any threat.

The goal is always the same: to protect the client's interests and limit the damage done in the court of public opinion.

With over two decades as a litigator and crisis management expert, Mr. Leon has the expertise and knowledge to help his clients through any event. But instead of winning only in court, he also focuses on making sure a client´s reputation remains intact.

Whether running a Fortune 500 company or a small business, if you're facing a crisis, Mr. Leon and his firm are known for their drive, determination, and skills to help resolve the issue and come out on the other side, victorious.

For companies, crisis management is essential to survival. For individuals, it can be the difference between a ruined reputation and a second chance. But not every attorney can provide the same level of service and results.

In any case, when represented by Mr. Leon, you can rest assured that you're in good hands; With thousands of cases under his belt, John Leon is one of the country's most experienced and successful crisis management attorneys, the track record speaks for itself.

We recently interviewed Mr. Leon in an effort to better understand his uniquely successful approach to dealing with delicate matters and attaining successful outcomes for his clients, here is what he shared with us:

How important is it to control the psychological battlefield when engaged in crisis management efforts at the highest level and how do you achieve such control?

Controlling the psychological battlefield is a crucial advantage for any crisis manager.  Balancing the needs of your client while managing the expectations of any opposing actors, all the while managing the underlying crisis itself. All this in an effort to quell or eliminate the bigger threat, whether it be public relations damage or the threat of litigation, is a delicate balancing act that takes keen intuition and years of experience cultivating.  

An effective crisis manager knows how to balance all of these areas while controlling the narrative and the "psychological" portion of the process, which can often be akin to a Chess-master moving their chess pieces around the game board.  If a crisis manager can effectively dominate the psychological interplay that is often involved in any crisis scenario, they can influence both sides of the crisis itself and impact the decision making involved from all sides.

Are there any general best practices that you can share with our readers to successfully contain a potential crisis within a business context?

Yes, get ahead of the narrative by acting proactively.  Do not ignore the threat nor underestimate it.  Reverse engineer every potential scenario and threat to include every possible negative outcome in an effort to pre-emptively address every scenario and put them to bed before that potential threat, likely or not, becomes an actual crisis. Always contemplate the downside of any possible scenario and then make a determination as to whether you need to address the crisis or potential crisis either defensively or offensively.

In your experience, when dealing with a crisis scenario, is it better to go on the offensive or to take a defensive, conciliatory approach?

This all depends on the client, their history, the viability of the crisis threat, their resources, their desires and the staging point from you are beginning.  Sometimes a conservative approach is best in an effort to dissolve a crisis before it gains steam and allow our clients to get back to business, while maintaining their anonymity in what never matures into an actual crisis. However, sometimes going on the offensive in an effort to eliminate that threat and any negative perceptions or message it may send, are inevitable.  However, our philosophy is" It's better to be a warrior in a garden than a gardener in a war."

In general terms, is working with clients who have no prior experience dealing with potentially harmful events easier than dealing with clients who have been repeatedly exposed to critical matters?

Typically dealing with clients who have experience working with us makes things easier for the client when a new event occurs because they have grown to trust us as their counsel and are familiar with our work-resolution philosophy and process.  All clients and all threats are different.  Some clients deal with the threat better than others, and its often the threat of the unknown that is most stressful on a client, new or old.  As crisis managers it's our job to keep them fully informed every step of the way, apprised of their options and reassuring them that we are fully involved and committed to resolving their issues.

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