Must-Follow: How Immigration Lawyer Alexandra Lozano Shines on Social Media
Sep 02, 2021 11:29 AM EDT
In the world of TikTok, populated by crazy makeup tutorials, food challenges, and hilarious lip syncs, you wouldn't necessarily expect to see an immigration lawyer make a big splash.
But that's just what Abogada Alexandra Lozano has done.
By putting herself - and Alexandra Lozano Immigration Law - out there on the ever-popular social networks TikTok and Instagram, she has tapped into a way to connect with those who need her vital services the most.
Like most law firms, Alexandra Lozano's has a website. It's pretty straightforward, outlining the services offered by Abogada Alexandra Lozano, introducing the firm's team, testimonials from clients, and contact information.
It's important information about the important work abogado Alexandra Lozano does on a daily basis.
But go to Lozano's TikTok, Instagram, and Facebook page, and a new side emerges. You feel as though you really get to know the person behind the name.
On both Instagram and TikTok, often in Spanish, Abogada Alexandra Lozano talks directly to you. She is warm and engaging - a friend as opposed to just a lawyer.
But the approach is not just about promoting personality. Through TikTok and Instagram posts, often in Spanish, Lozano is helping to grow her business simply by talking to them on her own terms and in new ways previously underutilized by lawyers.
On TikTok, a social app that often requires gimmicks to translate into view and follows, Lozano is authentic and reassuring, seamlessly making herself and her work with Alexandra Lozano Immigration Law stand out.
There may be many law firms - and many on social media - but not many use sites like TikTok and Instagram as effectively as Lozano.
There's not a lot you can say in the short-form videos TikTok hosts, but those who have unlocked the code to social marketing, like Lozano, say a lot.
The first key is: Be yourself.
Lozano is able to reach more clients by showcasing her professionalism and dedication to helping others through immigration law without relying on gimmicks or false promises.
What you see of Lozano on TikTok and Instagram is what you get - passion, purpose, and wanting to work for you.
You also want to keep your followers coming back to your feed, which is not easy for a business, especially a law firm, to pull off.
Under Lozano's watch, her feeds are consistently updated with not just new content but creative content.
It's content that grabs your attention and holds it. And for those in need of an immigration lawyer, it's content that quickly showcases what Lozano's firm can do for them and how they can work with you to meet your needs.
It's that type of connection that has led to Lozano's success across her social media platforms. It helps that she's reaching out to clients where they are most likely to be found.
TikTok has over 1.1 billion active users. Over on Instagram, there are 1.07 billion users. They are young, extremely active online, and diligent about checking social media multiple times a day - or an hour.
On Alexandra Lozano Immigration Law's website, Lozano spells out clearly and concisely what she and her firm are all about: hard work, helping families, and doing it all right.
That message comes through even on TikTok and Instagram. Eliminating hashtag overload, the most common phrase included on her social posts is "arreglar sin salir" or "fix without leaving."
It's that important and vital message that's connecting with Lozano's many new clients - especially on social media.