Sony Pictures buys Turner’s UK truTV
Feb 20, 2017 04:39 AM EST
Sony Pictures Television Networks (SPTN) has sealed a deal with Turner to purchase 24-hour entertainment station truTV, a move to expand its wide broadcast in the UK.
Launched in the UK in August 2014, truTV gained 3.9 million viewers on average each month in 2016. When it started life in the late spring of 2014, truTV was given the mission by Turner to reproduce the achievement of its US variant of the channel which was then viewed in 93 million homes. The channel, said Turner at the time, would "entertain and amuse" through a blend of unique and unscripted programming displaying content which concentrated on genuine individuals and circumstances.
The UK bundle additionally based on unique unscripted content from Turner US, complemented by a slate of acquisitions in organization with third parties such as Zodiak Rights and Endemol.
Under the terms of the new deal SPTN will with immediate effect completely possess and operate the channel and its organization in the UK. The acquisition, according to Yahoo News, covers selection of the existing truTV content library with acquired series such as Snapped, Paranormal Survivor and Ink Master. Turner will keep on representing promotion and advertisement ad sales for the channel while Sky Media will keep on publicizing for the benefit of all other Sony channels.
Sony Pictures Television Networks has spent the recent past leaving on a forceful development arrange, now owning 18 stations in the UK, and achieve a joined viewership of more than 25 million individuals for every month. Operating over the Sky, Virgin, Freeview and Freesat stages, the SPTN UK station brands incorporate Sony Channel, Sony Movie Channel and Movies4Men.
According to Sony Executive Vice President for Eastern Europe Kate Mash, the acquisition of truTV increases Sony's already broad reach in the UK TV market and the channel's strong mix of unscripted and "original programming will be a great complement to our portfolio", as reported by The Hollywood Reporter.
Senior vice president and managing director of Northern Europe Ian McDonough also describe that since dispatch, truTV has conveyed strong evaluations and promotion deals and assembled an unwavering fan base.
He also emphasized that Sony's acquisition of the channel enables them to focus on the energy of developing their own franchises and brands, as well as delivering content across multiple touchpoints to the fans wherever and however they choose to engage.