Facebook News Feed Now Sifts Fake News In Favor Of ‘Authentic Content’
Feb 08, 2017 08:44 AM EST
Facebook on fake news issue has finally make actions to answer widespread criticism it received. The company created a pair of News Feed updates that incorporate new signals. These would spot and rank authentic contents and would give more ways in determining the relevance of a post to an individual user.
Facebook quoted from its own community of users the definition of authentic stories which help distinguished it from fake news. They said that authentic stories are the ones that resonate the most, genuine and not misleading, and sensational or spammy.
According to Slashgear, Facebook added new universal signals to improve sorting that only relevant posts can be found in their News Feeds. In achieving such end Facebook allows authentic Pages in training a model to identify authentic news from other pages. In this way, posts can be easily identified whether fake or authentic. It says that one indicator of a fake news is those that being frequently hidden by users.
News such as breaking news or sports news about a team's game victory could put certain content to the top of the News Feed. This is considered a temporarily high engagement that could cause a higher bit of content in the News Feed than somebody else. This will be included to be used by the Facebook to fake news.
Facebook said the new way does not anticipate significant changes to most Pages' News Feed distribution but a small increase or decrease in referral traffic or outbound clicks can be noticed that depends on if they share authentic and timely content against fake news and outdated stories, as reported by Techcrunch.
This is the Facebook's latest move to remove fake news from the News Feed. Facebook was deeply affected by the allegations that fake news in its feed has something to do with the victory of Donald Trump in the U.S. election.