Companies will always try to do what they can to increase the amount of satisfaction they get from their customers and consumers. Video game companies will adjust to their demographic by doing things such as microtransactions, listening to their feedback during conventions and exhibits, and if the game or console has been running for a long time, will most likely release a patch. Car companies will lend their ear to their clients by wanting to know about their comfort and preferences while behind the wheel. Computer companies, such as Apple, like to do the same, and when they hear the cheers and jeers from their client base, it would be a shame if Apple didn't try to change a little bit. Fortunately, Apple has made that move by deciding to go "pro."
If you're a general person that's into technology and more interested in what's on the inside than the out, then Apple has been listening to your comments. In an attempt to market their interest towards professionals, Apple Insider claims that they will be focusing their efforts on internal component updates, specifically a platform-wide adoption of the Kaby Lake architecture from Intel, for their 2017 laptop line. The MacBook Pro will be including an impressive 32GB of RAM, practically doubling the memory allotment for current top-of-the-line models. Due to maximizing battery life, Apple took a bit of criticism with their laptops having only 16GB of RAM, which is not enough for lengthy and tedious tasks such as video editing and imaging.
According to The Hindu, the 12" MacBook, while not having the most updated of internal components, still focuses more on battery life but will be giving out more effort on its own part since it will go from having 8GB of RAM to 16GB of RAM, increasing its effectivity in its use for professional tasks. It is clear that Apple cares about what their customers buy, especially if they are planning to be professional, and continue to pump out new content for their consumers to meet their demands.
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