For many of people, 2016 was a whirlwind of various feelings and reactions. From the several positive moments in 2016, like tigers and pandas no longer being considered endangered, to the several negative moments such as the long list of famous celebrities that passed away, 2016 definitely proved to be formidable if anything. This can also be said about the many companies of the world including Maruti Suzuki, a manufacturing company in India which is a subsidiary of the more famous Japanese automobile manufacturing company Suzuki Motor Corporation. What started as a good year for the company may be experiencing rough times ahead in the coming year of 2017.
In the year of 2016, Muruti faced a 4.4 percent drop in their sales in December. According to India.com, it has been reported that the year has not started off too well either as the effect is beginning to carry into January. Generally speaking, the decline is affecting many different facets of the sale. From mini sub-segment compact cars like Maruti Suzuki Swift, Celerio, Baleno, Swift Dzire and so on, the compact cars saw an 8.6 percent decline. It seems that the only thing that showed any positive feedback in sales are the Maruti Suzuki Ciaz premium mid-sized sedan, yielding a rise of 30.6 percent in sales and the Maruti Suzuki's utility vehicles that rose to an astonishing 75.3 percent in sales last December.
No one is completely sure as to what the real reason for the sudden sales in their decline was. According to Autocarpro, the demonetisation exercise that occurred in India may have had a fairly deep impact on the sales of the manufacturers. Furthermore, it seems that the resultant aftermath of the cash crunch is set to inflict further damage in the coming months. The demonetisation exercise may be impacting more than just the manufacturing companies as more and more people continue to clamor on about the issue.
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