Paramount Sued for Lack of Product Placement in Transformers 4: Age of Exctinction

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The Hollywood hit Transformers 4: Age of Extinction is being sued for not having enough product placement as part of a previous deal they once had. To make things more interesting, the original price paid by the company is being expanded, amounting to millions in damage for the said fault of the producers.

According to Gizmodo, Paramount Pictures and China Movie Channel, the producers behind the fourth installment in the Michael Bay-directed film Transformers 4: Age of Extinction, is currently being sued after failing to keep their end of a bargain. Said agreement talks of the involvement of Paramount Pictures in putting the logo that says "China Wulong" within the film itself.

As per Comic Book, Wulong Karst Tourism is a state-back Chinese travel company that allegedly paid big money to have their logo showcased somewhere within the movie. In specification, the travel company paid over $750,000 for the endorsement, in which Paramount Pictures and China Movie Channel admitted to not having put so in their film. To make up for the damages, Paramount Pictures wanted to make amends in a different way.

Supposedly, Michael Bay shot a commercial for Wulong Karst Tourism, wherein they left the props and sets of the said commercial behind.  Such actions were not tolerated by the Wulong Karst Tourism, under the probable intention of Paramount Pictures to turn the place into a tourist spot with the aforementioned paraphernalia left behind. The case is being pushed forward by the company, suing for a whopping amount of $27 million, in Chongqing City and is now being heard, as noted by Independent.

The fourth film Transformers 4: Age of Extinction can be recalled of having taken place in many locations all over the globe, including China. A lengthy portion of the film was notably in the said territory, which the parties of the film see to have been more than enough opportunities to place the logo for Wulong Karst Tourism.

Tags
Paramount Pictures Case, Product Placement, China Movie Channel, Wulong Karst Tourism
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